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In
this section we'll try to gather all the fun, interesting and weird advertising/merchandise
someway connected to Nintendo games.
The section is divided into 3 sections: Merchandise & Memorabilia,
TV ads and Misc.
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Merchandise & Memorabilia ------
Mario Merchandise
Mario merchandise is (or at least was) sold everywhere
in japan! A real Mario fan can completely surround him self with Mario
stuff! Some examples of all the Mario merchandise are: Super Mario
World Pasta - pasta shaped like our beloved plumber, cheese,
remote controlled karts from Super Mario Kart, Mario Slippers, alarm
clocks, dolls, Marioames.
Mario Bros and Super Mario Bros- Mushroom World.
Eat Mario for breakfast!
Did you know that Super Mario Bros and Zelda 1 has
both become both cereal brands and board games?
The Keychains
(1997)
SMB3 Walkie Talkies (1991)
Mario Shampoo
Mario Beanie Babies
Super Mario Ice Cream
Super Mario Water Squirter
Mario Marionette
Mario shower head
Mario stickers
Mario TV Tray
Super Mario Bros 2 wallet
Mario Watches
Bowser T-shirt Iron-on
Mario cookie cutters
Mario and Bowser statuettes
Mario MCDonalds Happymeals
Pokémon keychain
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TV ads -------------------------
Where's Zelda?...
One of Nintendo's weirdest commercials must be the
one they did to advertise Zelda 1. It featured a wiry-haired, rather nerdy
guy wandering through the dark repeatedly screaming Zelda... (Honestly!)
Mike Tyson's Punch Out commercial
In an 1987 Nintendo did a commercial for their new Mike
Tyson's Punch Out game featuring Mike Tyson walking into a room and
picking up a NES controller in his hands and putting a NES cartridge in
the NES. A wall full of screens appear and Tyson breaks out laughing.
Ice Hockey commercial
This commercial for the NES game Ice Hockey game featured
a kid playing the game when suddenly a puck came hurtling through the
TV screen into his living room.
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Misc. -------------------------
Street Fighter, The phenomenon!
When the Street Fighter games where at the peak of it´s
popularity the stores of Japan were filled with SF2 merchandise like clothes,
dolls, chocolate, you name it! Street Fighter was huge!
Sega sponsors the Red cards in the british football league!
In 94- 95 Sega was planning to sponsor the red cards in
the british football-league! A spokesman for Sega Europe said that: We
hope that every time a player gets a red card the Sega-logo reminds him
that it´s only a game! Personally I think they would start to get mad
at Sega instead, I would be!
Nintendo and Pepsi joins forces!
When Nintendo contacted Pepsi in hope to co-operate
with them to make commercials they were cautious but then they tested
an association with Nintendo on one of their smaller brands: Slice.
Pepsi arranged national TV promotions where they gave away free Nintendo
systems and they became so satisfied by the result of the campaign that
they contacted Nintendo again, telling them that they wanted Nintendo
to be a part of their BIG Christmas special advertising campaign. Without
paying a thing, Nintendo got not only vast amounts of exposure (they got
their logo on about 2 billion Pepsi cans) but also a lot of cash when
Pepsi bought products from them for $10 million to use in their campaign!
What did Pepsi get for making these big campaigns for Nintendo for free?
Well they got an valuable association with Nintendo...
The Wizard!
If there is one company that Nintendo should thank
for the success of Super Mario Bros 3 it is no doubt Universal
Studios. In 1989 the president of Universal Studios, Tom Pollack met with
Bill White and Peter Main (Nintendo employees) and told them that he wanted
to do a movie based on a video game. The project resulted in "The
Wizard" featuring famous actors like: Fred Savage, Bean bridges
and Christian Slater. The whole plot of the movie was that Fred Savage's
character's little brother competed in a Nintendo World Championship
Competition and that he won it all! In the final of the Championship
a new game was introduced: Super Mario Bros 3!
This way the kids got to see a preview of the new Mario game even
though the game itself wasn't going to be released until the next year.
This resulted in an enormous "hype" around the game. All the
kids in school was talking about this new amazing Mario game they had
seen in the movies and when the eagerly awaited game at last was released
all the kids wanted there own copy of the game! SMB3 sold in incredibly
18 million copies world wide and (grossed $500 million!) which makes it
the most sold stand alone video game ever! Thanks Universal Studios. Note:
Nintendo didn't payed a single dollar for the movie! Instead they got
a license fee from Universal Studios, so they actually MADE some money
on it too!
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